A content process to rule all others

The Scribble Weekly
Vol. 1, Issue 4

You spent hours in the gig marketplace trying to find the best writer for the job.

But now, you’ve spent even more time this past week on the fifth round of edits for the blog post you wanted.

You’re also wondering why you’re still catching typos and not seeing the research links that you requested, and you’re pretty sure you’re going to miss your publishing deadline.

As for the writer you hired, it seems response time has only stretched longer and longer with each back-and-forth of requested changes.

They just didn’t get it

If only it was easier to find a financial writer who understood — really understood — the ins and outs of your complex business and audience.

Someone to whom you didn’t have to explain your industry’s regulations, trends, and processes.

Someone who could produce high-quality, compliant work that didn’t need much finessing, if any at all, after you received it.

All of this, and delivered on time.

You’re asking too much, right?

At Scribe, we think not.

That’s because we already have a solid team of seasoned financial writers, editors, and project managers who have real-world experience.

Scribe manages content writers, editorial calendars, and content processes, which puts time back into your business and life.

While our talented team is just one part of our secret sauce, we would be remiss if we didn’t mention our 8-step creative process.

In fact, we are sharing our exact, step-by-step workflow when delivering editorial work.

If you manage a content writing team, then you, too, can follow this process to ensure a great content piece, be it a blog post, web copy, thought leadership piece, whitepaper, or any other written project.

Our 8-step content delivery process: 

1. Creative brief: 

Each piece of editorial content must start with a thorough creative brief.

Depending on your cadence and the volume of posts, we tweak such documents for efficiency. But in general, creative briefs must ask important questions, like: Who do you want to reach? What’s the ultimate goal? What can you show, versus tell? What research do you want included? By when do you need it?

At this stage, you may also wish to provide an outline of your content. Or we can do this in Step 2.

By the way, you can download the very client creative brief that we created and use, for free.

Get your own Scribe creative template and begin using it right away.

2. Assignment: 

At this stage, we assess and assign the work to the best team member for the job.

You can get a glimpse of our diverse writing team here.

3. Draft submitted: 

We date- and timestamp the very first draft of a piece of content. This helps us measure the amount of time that we spend with the piece going forward, so as to catch future process bottlenecks. What can we say, we’re sticklers for efficiency.

4. First edit: 

Our first-line editor reviews the work for grammar, typos, quality, and accuracy of research.

We’re pretty meticulous about research. You can learn about our rigorous standards for research and substantiation — one of the five rules of high quality content.

5. Second edit: 

Because we believe that every writer needs an editor, and every editor needs an editor, too, our second-line editor then reviews the piece again to validate for structure, articulation, and overall quality.

6. Revisions: 

With edits in tow, our team members make any internal revisions.

7. Delivery to client: 

At this stage, we deliver our work to you. If you’re happy with this version, then great! If you wish to provide feedback or request any changes, then this is when you can do so. And we appreciate and take feedback well.

8. Final revision and delivery: 

After we’ve adjusted the piece to your liking, we make it final, and give it its blessing to enter the world where it can rack up some pageviews, likes, distribution, and perhaps go viral.

This process is what allows us to deliver high-level, high-quality, publication-ready content that aims to be as compliant as possible for your unique brand.

If you’d like to see how we put this process to work, you may wish to check out our content packages, which start at three blogs per month for a minimum three months. 

A special offer for The Scribble readers

Because you’re a valued reader of The Scribble, we are offering a premium service add-on at no cost to you: Five free social media posts per blog post, when you sign up for any of our content packages before 11:59 p.m. ET on July 1, 2019.

That’s like having 25 ready-to-go social media posts, complete with popular and viral hashtags for which you can schedule and use for content promotion.

If you’re ready to get a helping hand on your financial content, you can do one of three things: Schedule a short, no-obligation Discovery Call, reply to this email, or write us at hello@thescri.be.

We’re pretty friendly and would like to get to know who you are and how we can help.

— Your friends at Scribe

Join us next week:

  • Commit to the cadence

  • An earth-shattering streaming TV or book review

P.S. 20 Second-ish Streaming TV Review

Outlander (Seasons 1-2 on Netflix, Seasons 3-4 on Starz)

Because we love our fair share of period pieces, action, intrigue, and romance (and because Caitriona Balfe and Sam Heughan are just nice to look at, together) we highly recommend this time-traveling historical fiction, set (mostly) in the mid-18th century, based on the books by Diana Gabaldon. You’ll learn a good bit about Scottish history, old school medical ailments, and what life was like in those days, too. ?

And because we really can’t get to sleep without the ambient visual lullaby of an iPad in Night Shift mode, you can continue binging Outlander seasons 3 and 4 on the Starz app with a free eight-day trial. No shame to our streaming TV game. Oh, and this subreddit. Lol. OK, we’ll stop now.