4 ways to commit to a content cadence

The Scribble Weekly
Vol. 1, Issue 5

It’s a holiday week, and here we are: same bat time, same bat channel.

(What, did you think that we would take off the Tuesday before Independence Day? Never!)

That’s why this is a great week to talk about committing to the cadence.

If you find yourself slipping from meeting your content deadlines, or you’re not reaching your customers and readers as often as you would like, then this Scribble’s for you.

Your new blog, fresh out of the gate

When you started your blog or email newsletter, you were energized to educate, sell, and share your knowledge weekly, monthly, or even daily.

Perhaps you envisioned becoming a voice of influence and authority among your clients and colleagues.

But then you got distracted 

You got distracted. You lost steam. You deprioritized your frequency. You didn’t realize that you would actually have to put in the WORK of creating, posting, and delivering content.

The self-defeating voice inside your head rationalized, “Maybe they won’t notice if I send it late, or miss posting content just this once.”

Well, you’re right that people won’t notice. In fact, they literally won’t notice you at all.

Instead, they’ll be reading other competitive, interesting, witty, and promotional content that floods into their mobile and desktop screens — and you will be out of sight, out of mind.

When you give yourself or your content marketing team permission to slack on editorial deadlines and content delivery, then you run the risk of your email marketing list growing cold.

It takes a lot these days for people to sign up to any mailing list, so reward their loyalty and curiosity by committing to the cadence.

The only way to do this is to put a solid system in place.

The goal is a repeatable formula to simplify your approach, get unstuck, and develop a rhythm that works.

Here’s how to commit to the cadence in 4 easy steps:

1. List your ideas:

Take time to plot out the topics you want to cover. Keep them organized in a spreadsheet or project management software like Trello (our personal favorite), Basecamp, or Asana.

Your backlog of ideas will take the guesswork out of what to feature next — because you’re more likely to procrastinate when you have no roadmap for progress. These are the baby steps to get to greatness, folks.

2. Create an editorial calendar:

Set your desired publication dates in an editorial calendar. Make your frequency known to your readers and everyone on your content team.

3. Establish your workflow:

Define each step of your content process. If you’ve got a content writing team, then set them up for success with clear, realistic turnaround times for writing, editing, and stakeholder reviews from additional marketing or legal team members.

Add in time buffers and expectations for how long the content should live in each stage. For help managing your workflow, you can set up a Gantt chart or use your desired project management software. 

4. Stick to a content template:

There’s no point in reinventing the wheel each time you want to reach your tribe. Structure your content so that it follows a natural flow of purpose, showing and sharing your insights.

Here’s a simple one:

  • Intro

  • State a question

  • Answer it

  • Provide another angle to your answer

  • Conclude

  • Ask people to sign up, learn more, or share

  • Provide information for how you can be reached

  • END

Once you’ve created your system, then use it! Don’t stop. According to a study by the European Journal of Social Psychology, it takes more than two months on average before a new behavior becomes automatic — 66 days to be exact.

But how long it takes a new habit to form varies widely, depending on the behavior, the person, and the circumstances.

Committing to the cadence can be hard, which is why it's important to set systems that are easy to follow and help guide you along.

You still have to put in the work of creating original content. But if you can’t get out of your own way to do it, then hire good people to help.

At Scribe, we can help you create content ideas, editorial calendars, well-written emails, and systems. If you’re ready to get a helping hand on your financial content, you can do one of three things: Schedule a short, no-obligation Discovery Call, reply to this email, or write us at hello@thescri.be.

Wishing you a safe, happy, and fun-filled Independence Day,

— Your friends at Scribe

Join us next week:

  • The only metrics that count: Measuring your content’s success

  • A TV or book review

P.S. Your Streaming Reviews for the Week

If you’re looking for some streaming options for the holiday week, then may we suggest skipping or starting the following shows/movies:

Guilty pleasure:

What/If (Netflix)

This decade’s “Indecent Proposal.” A powerful San Francisco-based venture capitalist makes an offer that can't be refused to a startup entrepreneur who’s desperate for cash.

Skip:

Big Little Lies, Season 2 (HBO)

Season 2 is a dull and void departure from Season 1's clever, interlacing storyline. The characters seem to be shells of themselves, serving up line after unbelievable line.

Cheesy but satisfying:

Murder Mystery (Netflix)

This film, reminiscent of Clue, is funny, packed with fun cameos, and delightfully thumbs its nose at European character archetypes.