LinkedIn and chill: The best time to post to LinkedIn

The Scribble Weekly
Vol. 1, Issue 17

It’s time to LinkedIn and chill.

For the past two weeks, we’ve discussed the best times to post your content across two of the most popular social channels: Facebook and Twitter.

This week, we show you the best times to post to LinkedIn, the social business networking platform that boasts more than 645 million users worldwide.

LinkedIn may appear to be the stuffy, no-nonsense B2B platform used solely by people in sales or business development roles, but the truth is that it’s an essential tool for your financial company.

Customers of your financial products and services are just as able to search for your company employees and follow your brand on LinkedIn as they are on any other social channel. What you post may impact their buying decisions and brand loyalty.

In fact, according to HubSpot, LinkedIn is the best platform for lead generation. LinkedIn's visitor-to-lead conversion rate is 2.74%, almost 3 times higher than both Twitter (0.69%) and Facebook (0.77%).

Aside from that, LinkedIn remains a strong B2B social channel. Many Fortune 500 company executives are on it, which means that what you post may ultimately reach the 40 million senior-level decision-makers using it.

So, if you’ve ever wondered when is the best time to post on LinkedIn, then this Scribble’s for you.

Not just serious stuff

Ever since Microsoft purchased LinkedIn for $26 billion back in 2016, we’ve seen a boom in the way content is distributed.

Video support started in 2017, encouraging individuals and brands to post video messages about everything from company announcements and product launches to event attendance.

In recent years, LinkedIn has also begun offering a personalized mentor matchmaking service between business professionals and peers.

With these new tools, you’d think more people would utilize it to reach out to business customers or build presence. Truth is that only 3 million users, or less than 1% of users, share weekly content. This means that your regular content can join the fraction of users who are already receiving 9 billion weekly impressions.

Time it right

According to Sprout Social, the best days and times to post to LinkedIn are:

  • Best times: Wednesdays from 9 to 10 a.m. and 12 p.m.

  • Best day: Wednesday

  • Most consistent engagement: Tuesday through Friday from 8 a.m. to 2 p.m.

  • Lowest engagement: Sundays, and the least popular times to post are 9 p.m. to 3 a.m. ET daily

Source: Sprout Social

Source: Sprout Social

This is similar to advice from Hubspot, which states that the best times to post on LinkedIn are between 3 p.m. and 5 p.m. CT on Wednesdays. Other high engagement times on the platform are between 8 a.m. and 10 a.m. CT on Tuesdays, 10 a.m. and 12 p.m. CT on Wednesdays, and 1 p.m. and 3 p.m. CT on Thursdays.

On the flip side, Friday, Saturday, Sunday, and Monday are usually the days with the lowest engagement.

Make it your own

Over time, you’ll be able to tell which days, times, and types of posts perform best for you personally or on your LinkedIn company page.

Consider these tips: keep posts under 248 characters and ask the audience a question in your post.

If you have any questions about how to build and execute a well-timed, well-thought-out social media strategy to complement your content marketing efforts, then simply reply or shoot us an email at hello@thescri.be. Or, schedule a short, no-obligation Discovery Call today.

— Your friends at Scribe

Join us next week:

  • You need help ... with incorporating social media as part of your content marketing strategy

  • A streaming TV or book review

P.S. A 20 Second Streaming TV Review

We couldn’t help but notice that one of our earliest recommended shows managed to clean up at the Emmys this past Sunday. Can’t say that we didn’t tell you so because we’re usually ahead of all the streaming TV trends.

With that in mind, here’s a replay of our June 11th review from Scribble Vol. 1, Issue 2 for Fleabag, a glorious comedy that will have you in stitches. Warning, it’s not for those with delicate ears or faint of heart:

Fleabag, Season 2 - (Seasons 1 and 2 streaming on Amazon Prime)
Well-paced, wickedly funny, and one year later, our eponymous heroine (played by Phoebe Waller-Bridge of “Killing Eve”) seems more self-assured — until she falls for the one man she has absolutely no business pursuing.

A masterpiece in the art of balancing themes of grief, love, loss, and dysfunctional family relationships. 👍