A little bird told us...the best time to tweet

The Scribble Weekly
Vol. 1, Issue 16

A little bird told us when’s the best time to tweet.

Who ever thought that 280 characters or less would be as significant as it is today, with the power to result in outrage, humor, and dare we say, enlightenment?

Twitter has become exactly that — but for a financial brand, it is a fantastic way to distribute content, promote a product launch, share thoughtful insights and facts, announce updates, and, most importantly, connect with your audience.

Last week, we discussed the best time to post to Facebook, not just when traffic and engagement are highest, but also when is best based on your specific audience behavior.

So, if you’ve ever wondered about the best time to tweet, then this week’s Scribble is for you.

The best time to tweet

According to Sprout Social, Twitter global engagement is as follows:

  • Best time to tweet: Wednesdays and Fridays at 9 a.m.

  • Best days: Tuesdays and Wednesdays

  • Most consistent engagement: Monday through Friday from 8 a.m. to 4 p.m.

  • Worst day: Saturday gets the least engagement

  • Lowest engagement: Occurs every day from 10 p.m. to 4 a.m.

Source: Sprout Social

Source: Sprout Social

In addition, a HubSpot study showed, tweets with images get 36% more click-throughs, 31% more website visits, and 41% more retweets.

This Twitter account manager for financial brands also had the following recommendations:

  • Post regularly.

  • Provide information to your users that they otherwise wouldn't know about, e.g., business insights, corporate responsibility activity, financial market trends.

  • Try different formats: images, videos, live videos, GIFs, infographics, polls.

  • If you have a customer service channel, split this off into a separate account and utilize Twitter's customer service tools including direct messages and customer feedback.

Make it your own

Bear in mind that these are general rules of thumb. Over time, you may wish to hone a Twitter strategy that is more unique to your brand.

You may also wish to dive into your own Twitter business analytics to see when your followers have engaged with you most: This step-by-step guide will show you how. Once you discover the types of tweets that have resulted in the most engagement, you’ll get closer to finding your sweet spot.

For example, you may wish to chime in on popular sporting events, particularly if the team or sport has an affinity to your brand.

Or perhaps your business niche is in behavioral finance or economic news, in which case, you’d want to educate your audience about global market movements and how these events impact investments.

You can also engage with customers via Twitter polls or surveys, and encourage responses and interactions from your followers.

If you have any questions about how to build and execute a well-timed, well-thought-out social media strategy to complement your content marketing efforts, then simply reply to us or shoot us an email at hello@thescri.be. Or, schedule a short, no-obligation Discovery Call today.

— Your friends at Scribe

Next week:

  • Best time to post: LinkedIn

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