Posts in The Scribble Weekly
Before you jet off

September signifies the start of something new. Back to school. Reinvention. Refocusing on work. Welcoming autumn. Turning a new leaf. So, if you’re thinking it’s time to emerge from the lazy summer and get busy on content, then this Scribble’s for you.

Read More
Content marketing metrics that matter, part 2: How to measure bounce rate, time on page, and CTR

If you’re not entirely sure about how to measure the success of your content marketing strategy, then this Scribble’s for you. In part 2 of this 3-part series, we show you how to understand bounce rate, time on page, click-through rate (CTR), and differences between vanity versus hidden metrics.

Read More