Posts tagged click-through rate
Content marketing metrics that matter, part 2: How to measure bounce rate, time on page, and CTR

If you’re not entirely sure about how to measure the success of your content marketing strategy, then this Scribble’s for you. In part 2 of this 3-part series, we show you how to understand bounce rate, time on page, click-through rate (CTR), and differences between vanity versus hidden metrics.

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