About Us


Scribe launched in October 2016. 

We found a gaping hole where financial companies struggled to define their sales prop statements, connect with their target customers, and execute on successful content marketing initiatives. 

We are here to let you focus on making your product and service great, not attempt to be award-winning content creators or marketers — you can leave that part to us.

Our aim is to fill your content void with expertise, delivered with excellent service.


“I worked for years on my side hustle before launching Scribe.”

— Shindy Chen, Founder 
as seen in girlboss.com


Put our team of content and copy specialists, strategists, and partner agencies, to work for you so that you can get the right content for your business. Get started now. 



Our Team


Shindy Chen
Founder & CEO

Shindy is a published and self-published #1 Amazon bestselling author. She has been featured in Forbes, Girlboss.com, Bustle, and Marie Claire, and was a guest contributor for The Huffington Post. She has appeared on Cheddar TV for her consumer credit expertise, and as a guest speaker for the Edward Jones Financial Advisors Conference and at LendIt FinTech Conferences in the San Francisco and in Shanghai, China. 

Shindy began her career in financial services sales and management. She funded over $100 million in loan originations and was a V.P. in lending at Wachovia, now Wells Fargo.

She then worked in financial P.R., and in broadcast journalism at CNBC and at Bloomberg TV in London, before managing editorial content for finance professionals. Most recently, Shindy was content manager at Betterment, the largest independent wealth robo-advisor.

Shindy has an M.B.A. from Georgia State University’s Robinson College of Business, a Master de Management from the Panthéon Sorbonne in Paris, and a B.A. in English Literature and Journalism from the University of North Carolina at Chapel Hill.

Nicole Teyssier  Editorial Operations Manager

Nicole Teyssier
Vice President, Editorial Operations

Nicole has served as a copyeditor for a leading mortgage industry technology and content provider, managing the daily editing of newsletters, blogs, articles, social media posts, and digital and print collateral. She received a first place award from the Specialized Information Publishers Association (SIPA) as editor for an e-book title “Home Loan Rate Drivers.”

She has also held roles in corporate account management and training, where she led product demonstrations and created learning materials and user manuals for bank and company executives.

At Scribe, she oversees day-to-day client and editorial team operations, and content editing.

Nicole graduated in International Business from Ramapo College of New Jersey.

Sarah Michaelson  Advisor

Sarah Michaelson

Sarah is an agile marketer who applies technology to the foundations of traditional marketing. She is an expert at growing, nurturing, and retaining customer relationships.

Sarah began her career on Wall Street, working six years at BlackRock asset management and Morgan Stanley equity research. She then built her traditional marketing expertise at Pepsico and Prophet brand strategy consulting.

Most recently, Sarah built the CRM and customer insights platforms at Betterment, the largest independent wealth robo-advisor. Her efforts resulted in its success as the fastest growing fintech startup during her time there.

She holds an M.B.A. from Yale School of Management and graduated magna cum laude in History and Literature from Harvard College.

Kaylin Marcotte  Social Media Strategist

Kaylin Marcotte
Social Media Strategist

Kaylin began her career in management consulting with IBM, advising media and communications clients on strategy and change management.

She joined theSkimm as its first employee in January 2014, running the company's social media and referral-based community growth efforts, to help make it the fastest growing email newsletter on the market. As a result, theSkimm reaches an active readership of 4 million daily members and 16,000 loyal brand "Skimm'bassadors."

Kaylin is a California native and came east to attend Barnard College, where she studied Political Science, Economics, and Psychology.

Su Hurley  Copywriter

Su Hurley

For the past 15 years, Susan has worked at ad agencies in Boston, San Francisco, and New York on a wide range of consumer brands in the financial, automative, telecom, food and beverage, education, and hospitality industries. 

Before advertising, she was a licensed insurance agent and loan officer at a large credit union in North Carolina, which served as a great foundation in developing work for Nationwide, Fidelity, Northwestern Mutual, ANZ Bank, TIAA, Huntington Bank, The Economist, and Commonwealth Bank of Australia. 

Susan studied German at the University of Texas at Austin and has a master's in communication from Virginia Commonwealth University. 

Are you a talented writer, copywriter, journalist, designer, video editor, or content license partner?

Please get in touch. We're always looking for talented people to work with, and to expand our partner or referral network.