What Our Clients Say

 

Scribe is the crown jewel of any editorial team. The team writes for all audiences, while remaining topical, relatable, and intelligent.

Comprised of incredibly gifted writers, great collaborators, and with amazing attention to detail, if you need something done well and done right, count on Scribe.

— Jeff Stevens 
Head of Social
Clarity Money


The Scribe team have been key players in our content marketing strategy. 

Standing out in a complex, regulated industry can be challenging, but Scribe's expertise in financial services allowed for quick, positive impact for us and our clients.

Aaron Schumm
Founder & CEO
Vestwell


Great Service. The projects are always delivered on time and communication is always on point — they really know what they are doing. We recommend Scribe for any company. 

Sarwa


 
 

Client Case Studies

 
 
 

Ernst & Young 

Scribe is an official content strategy partner for Ernst & Young’s (EY) digital financial services organization.

We are also pioneering content for EY's wavespace™ innovation lab and the development of the wavespace™ Operation System (OS).

going beyond accounting and advisory

With EY, Scribe works on client "innovation-as-a-service" projects.

Financial institutions often engage technology advisory services and software-as-a-service (SaaS) providers because these are not their core competencies. 

Scribe works with accounts, design, and technology teams and contributes content expertise on design sprints, style guides, client presentations, mobile-app copy, web copy, and writing and editing.

Due to the confidential nature of EY's client engagements, portfolio samples are available upon request. 


 
 

Vestwell

Email marketing capture and automation

Vestwell, a 401(k) plan management platform for wealth advisors, was in need of organizing its email capture processes in preparation for a major CRM software migration.

Vestwell-Mapping.png

Results

Scribe assessed and mapped out Vestwell’s mailing lists and available lead data. Then we suggested installing the appropriate tags and using automation services such as Zapier to better capture, organize, and qualify email leads.

We also advised marketing team members on how to incorporate these systems across email marketing services Mailchimp and ProsperWorks, to be better organize email marketing campaigns going forward.

Email newsletter enhancements

Vestwell was also in need of improving subscriber and clickthrough rates for its monthly newsletter.

Results

Scribe created engaging editorial content to address retirement industry regulation and 401(k) plan management for the company’s target audience.

With a light re-design and creating more compelling headers and content, we achieved an 88% increase in average clickthrough rates in the subsequent two months’ newsletters compared to the average 4 prior newsletters.

We added more captivating headlines and compelling, shorter blurbs that link to the full article. We also achieved a 22% in average unsubscribe requests per email.


Clicktivated

Boosting followers and presence across targeted social channels

Clicktivated, a shoppable video technology provider, was in need of social media content to expand its presence and showcase its client work, which included big brands such as BMW, Tommy Hilfiger, Emirates Airlines, Rebecca Minkoff, Kohl’s, and more.

Clicktivated-Case-Study-1.png
Clicktivated-Case-Study-2.png
Clicktivated-Case-Study-3.png

Results

By creating social media content that leveraged brand affinity and targeting the client's key demographics Scribe boosted social channel followers and engagement across image- and video-centric channels, such as Instagram and Facebook.

Facebook results over a 3-month engagement


Clarity Money

establishing a fintech leader

Clarity Money, one of Google Play's "Best of 2017," featured by Apple's "New Apps We Love," and a Webby Award Nominee, was in need of a blog platform for content marketing and distribution, as well as a drip email marketing campaign to retain users after app download. 

Clarity Money

Clarity Money

CM-1.png
CM-2.png

results

Scribe sourced freelance contributors, implemented a style and process guide, and launched a beta blog. We also worked with the CEO and drafted his "founder's story." 

Today, we work with the VP of Content and Head of Social to curate and edit blogs and strategize social campaigns, respectively.

Site traffic has attracted more than 18,000 unique visitors and 26,000 pageviews since launching in August 2017.

We also mapped an initial email drip marketing campaign flow and wrote a 10-email series which encouraged new app users to open Clarity Savings Accounts, refer new users, sign up for bill monitoring services, and unlock their credit scores. 


Fannie Mae

Fannie Mae wanted a top-down refresh of its eMortgage portal for wholesale lenders and loan servicers. 

Living in the past

The site copy was outdated; the site itself suffered from poor content organization, which impacted site navigation and user experience (UX). 

Answers were difficult to find. Valuable content was trapped in cumbersome PDF document downloads, which prevented keywords from appearing across Google and search engines.

Fannie Mae eMortgage Portal

Fannie Mae eMortgage Portal

results

Scribe called on its mortgage industry expertise and rewrote and reorganized content and copy for the eMortgage portal. We worked with a design and back-end technology partner to help work within the site's technical limitations to implement these changes.

We re-organized the flow of technical content into a more practical and logical order that followed the sequential steps of the mortgage process. 

We simplified and refreshed messaging for the eMortgage mission statement, Fact Sheets, and FAQ documents. 

Scribe also wrote copy for the eMortage Learning Series, which consisted of online training materials for onboarding new business partners.

Fannie Mae e-Learning Series

Fannie Mae e-Learning Series

Fannie Mae e-Learning Series


Options Group

Breathing a new life and look into an exclusive annual report

Since 2015, Scribe has worked with Options Group, the world's leading Wall Street executive search firm, to produce its annual Overview & Compensation Reports and Buyside Reports. 

Each year, we collaborate with executive team members and key stakeholders to write, edit, and copyedit global recruitment summaries and forecasts. We lend our content expertise to detailed market wrap-ups focused on all finance sectors including fixed income, currency and commodities (FICC), equities, hedge funds, investment banking, and private wealth management. We also deal directly with designers and printers to ensure the timely delivery of client reports.

Results

For the latest annual report, we helped Options Group position itself yet again as the top Wall Street executive recruitment firm. We collaborated with a full design and publishing team to create a new look and feel for these popular reports. These reports continue to be marketed exclusively to key compensation decision makers across the C-Suite, including CEOs, COOs, Global HR Heads, and Talent and Managing Directors.

Options Group 2018/2018 Sellside Report

Options Group 2018/2018 Sellside Report

Options Group 2018/2019 Buyside Report

Options Group 2018/2019 Buyside Report

Options Group 2016/2017 Sellside Report

Options Group 2016/2017 Sellside Report